1
Publications
14
Citations
1
H-Index
2003
Active since
Affiliations
University of Nebraska at Kearney(Current)
Rozlyn S. Lipsey is an author at University of Nebraska at Kearney specializing in destination marketing, brand development, and public policy.
Top concepts
CultureTourismBrandingBusinessMarketingManagementAdvertisingPublic PolicyBrand StrategyFood Marketing
Publications per year
2003–2003
1
1
Targeting tourists with state branding programs
Paul M. Patterson, Timothy J. Burkink, Rozlyn S. Lipsey et al. · Agribusiness · 2003 · 14 citations
Consumer Research, Brand Strategy, Destination Management +22
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