Concepedia

Steven S. Cuellar

SS

Statistics

Publications

6

Citations

98

H-Index

6

Active since

2007

Affiliations

Sonoma State University(Current)

Steven S. Cuellar is an author at Sonoma State University specializing in business, marketing, and wine marketing.

Publications per year

2007–2015

6

Publications

6

Differential effects of brand, ratings and region on willingness to pay: a hedonic price approach

Steven S. Cuellar, Marianna Claps · Journal of Wine Research · 2013 · 31 citations

Business, Marketing, Marketing Management +14

Experiential Marketing and Long-Term Sales

Steven S. Cuellar, Robert Eyler, Rich Fanti · Journal of Travel & Tourism Marketing · 2015 · 21 citations

Business, Marketing, Marketing Management +17

Retail channel price discrimination

Steven S. Cuellar, Marco Brunamonti · Journal of Retailing and Consumer Services · 2013 · 13 citations

Business, Marketing, Retail Management +11

Trends and implications for Spanish wine sales in the US market

Elizabeth C. Thach, Steven S. Cuellar · International Journal of Wine Business Research · 2007 · 11 citations

Business, Marketing, Marketing Management +13

Estimating the Demand for Wine Using Instrumental Variable Techniques

Steven S. Cuellar, Ryan Huffman · Journal of Wine Economics · 2008 · 11 citations

Social Sciences, Business Economics, Economics +16

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