Kanokwan Somoon

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Active since

2010

Affiliations

King Mongkut's Institute of Technology Ladkrabang(Current)

Kanokwan Somoon is an author at King Mongkut's Institute of Technology Ladkrabang specializing in marketing, visual merchandising communication, and shopper perception.

Publications per year

2010–2016

Publications

Factors determining window display conveying merchandise's Positioning and style: a case of shopping mall clothing display targeting undergraduate students

Kanokwan Somoon, Nopadon Sahachaisaeree · Procedia - Social and Behavioral Sciences · 2010 · 13 citations · Full text

Business, Design, Marketing +17

The Roles of Aesthetic and Cultural Perception Affected by Window Display of Thai Crafts Products to Increase Purchasing Intention

Kanokwan Somoon, Chumporn Moorapun · Procedia - Social and Behavioral Sciences · 2016 · 11 citations · Full text

Business, Marketing, Marketing Management +15

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