Concepedia
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Publications
1
Citations
13
H-Index
Active since
2019
Jagannathan Sekkizhar is an author specializing in customer satisfaction, technology diffusion, and interactive marketing.
Top concepts
BusinessMarketingInnovationManagementTechnologyMobile MarketingConsumer ResearchDigital MarketingTechnology TransferTechnology Diffusion
Publications per year
2019–2019
Determinants of M-Commerce Adoption in India Using Technology Acceptance Model Infused with Innovation Diffusion Theory
R. Sujatha, Jagannathan Sekkizhar · Journal of Management and Research · 2019 · 13 citations · Full text
Customer Satisfaction, Behavioral Intention, Digital Marketing +18
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