Xixi Li

How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age

Qian Wang, Xixi Li, Xiangbin Yan et al. · Electronic Commerce Research and Applications · 2024 · 33 citations

Business, Marketing, Marketing Management +15

How do influencers’ impression management tactics affect purchase intention in live commerce? – Trust transfer and gender differences

Xixi Li, Qian Wang, Xinlin Yao et al. · Information & Management · 2024 · 20 citations

Social Sciences, Marketing, Marketing Management +11

When peripheral route meets central route: An elaboration likelihood model of sales performance in live commerce

Qian Wang, Xinlin Yao, Xixi Li et al. · Journal of Retailing and Consumer Services · 2024 · 19 citations

Business, Marketing, Marketing Management +12

The influences of expressive and instrumental social ties in social commerce: integrating dyadic views from buyers and sellers

Xixi Li, Zhijie Li, Qian Wang et al. · Information Technology and People · 2023 · 14 citations

Business, Marketing, Marketing Management +12

Understanding proactive knowledge sharing and knowledge withholding in physician-driven online health communities – a professional role identity perspective

Jiaoyang Li, Xixi Li, Cheng Zhang · Information Technology and People · 2023 · 10 citations

Management, Knowledge Management, Organizational Behavior +13