Concepedia
Statistics
Publications
2
Citations
225
H-Index
Active since
1972
A. Richard Krachenberg is an author specializing in education marketing, budgeting systems, and collaboration in product development.
Publications per year
1972–1993
Bringing the Concept of Marketing to Higher Education
A. Richard Krachenberg · The Journal of Higher Education · 1972 · 115 citations
Education, Higher Education, Marketing +10
Cross‐Functional Teams: Good Concept, Poor Implementation!
John W. Henke, A. Richard Krachenberg, Thomas F. Lyons · Journal of Product Innovation Management · 1993 · 110 citations
Management, Organization Studies, Organizational Behavior +17
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