Concepedia
Statistics
Publications
1
Citations
23
H-Index
Active since
2018
M. Rupusundara Rao is an author specializing in customer satisfaction, digital marketing, and interactive marketing.
Top concepts
BusinessMarketingE-commerceManagementConsumer BehaviorConsumer ResearchDigital MarketingMarketing InsightsCustomer SatisfactionInteractive Marketing
Publications per year
2018–2018
Factors Affecting Female Consumer's Online Buying Behavior
Madasu Bhaskara Rao, Ch. L. Hymavathi, M. Rupusundara Rao · Academy of Marketing Studies journal · 2018 · 23 citations
Customer Satisfaction, Digital Marketing, E-commerce +18
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