Concepedia

Till Dannewald

TD

Statistics

Publications

4

Citations

292

H-Index

4

Active since

2007

Affiliations

University of Göttingen(Current)

Till Dannewald is an author at University of Göttingen specializing in marketing, business, and consumer behavior.

Publications per year

2007–2019

4

Publications

4

Exploring motivational mechanisms behind the intention to adopt mobility as a service (MaaS): Insights from Germany

Jan Schikofsky, Till Dannewald, Matthias Kowald · Transportation Research Part A Policy and Practice · 2019 · 194 citations

Social Sciences, Marketing, Social Psychology +10

Flagship stores for FMCG national brands: Do they improve brand cognitions and create favorable consumer reactions?

Tim Nierobisch, Waldemar Toporowski, Till Dannewald et al. · Journal of Retailing and Consumer Services · 2016 · 48 citations

Business, Marketing, Marketing Management +14

Selling the Extraordinary in Experiential Retail Stores

Steffen Jähn, Tim Nierobisch, Waldemar Toporowski et al. · Journal of the Association for Consumer Research · 2018 · 40 citations · Full text

Business, Marketing, Marketing Management +16

Integrating latent variables in discrete choice models – How higher-order values and attitudes determine consumer choice

Dirk Temme, Marcel Paulssen, Till Dannewald · Econstor (Econstor) · 2007 · 10 citations · Full text

Business, Marketing, Marketing Management +15

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