Yunseon Choe

Determinants of Consumers’ Online/Offline Shopping Behaviours during the COVID-19 Pandemic

Ji-Hyo Moon, Yunseon Choe, Hak Jun Song · International Journal of Environmental Research and Public Health · 2021 · 163 citations · Full text

Business, Marketing, Retail Management +11

The impact of the Middle East Respiratory Syndrome coronavirus on inbound tourism in South Korea toward sustainable tourism

Yunseon Choe, Junhui Wang, Hak Jun Song · Journal of Sustainable Tourism · 2020 · 71 citations

Management, Infectious Diseases, Tourism Management +17

Antecedents and consequences of brand equity: Evidence from Starbucks coffee brand

Yuxuan Ren, Yunseon Choe, Hak Jun Song · International Journal of Hospitality Management · 2022 · 43 citations · Full text

Business, Marketing, Marketing Management +14

Structural relationships among mega-event experiences, emotional responses, and satisfaction: focused on the 2014 Incheon Asian Games

Hak Jun Song, Min Cheol Kim, Yunseon Choe · Current Issues in Tourism · 2018 · 41 citations

Social Sciences, Social Psychology, Tourism Management +16

Brand Behavioral Intentions of a Theme Park in China: An Application of Brand Experience

Junhui Wang, Yunseon Choe, Hak Jun Song · Sustainability · 2020 · 33 citations · Full text

Business, Marketing, Marketing Management +12