7
Publications
332
Citations
7
H-Index
2020
Active since
Barbara Borusiak is an author at Poznań University of Economics and Business specializing in marketing, consumer behavior, and consumer decision making.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBehavioral ScienceConsumer Decision MakingStructural Equation ModelingBehavioral Decision MakingHealthEngineering
Publications per year
2020–2024
7
7
Pavel Kotyza, Inna Čábelková, Bartłomiej Pierański et al. · Frontiers in Ecology and Evolution · 2024 · 29 citations · Full text
Green Marketing, Behavioral Decision Making, Environmental Psychology +19
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1–5 of 7