Ed S. Tan

The emotional and cognitive effect of immersion in film viewing

Valentijn Visch, Ed S. Tan, Dylan Molenaar · Cognition & Emotion · 2010 · 255 citations

Arts, Film Studies, Drama +13

Film-induced affect as a witness emotion

Ed S. Tan · Poetics · 1995 · 218 citations

Social Sciences, Film Studies, Psychology +13

Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli.

Peter Lewinski, Marieke L. Fransen, Ed S. Tan · Journal of Neuroscience Psychology and Economics · 2014 · 160 citations · Full text

Social Sciences, Marketing, Psychology +17

Exploring absorbing reading experiences

Moniek M. Kuijpers, Frank Hakemulder, Ed S. Tan et al. · Scientific Study of Literature · 2014 · 158 citations

Education, Educational Psychology, Literacy Education +10

Entertainment is Emotion: The Functional Architecture of the Entertainment Experience

Ed S. Tan · Media Psychology · 2008 · 152 citations

Social Sciences, Media Arts, Affective Neuroscience +7