2
Publications
256
Citations
2
H-Index
2008
Active since
Affiliations
Management Development Institute(Current)
A.P. Arora is an author at Management Development Institute specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchMarketing InsightsPurchase IntentionBusiness LeadershipConsumer MotivationConsumer Perception
Publications per year
2008–2010
2
2
Supriya M. Kalla, A.P. Arora · Global Business Review · 2010 · 92 citations
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