Concepedia

Dae Geun Jun

DG

Statistics

Publications

1

Citations

13

H-Index

1

Active since

2015

Affiliations

Seoul National University(Current)

Dae Geun Jun is an author at Seoul National University specializing in interactive marketing, customer satisfaction, and brand strategy.

Top concepts

DesignBusinessMarketingManagementAdvertisingBrand StrategyBrand AwarenessConsumer BehaviorConsumer ResearchBehavioral Science

Publications per year

2015–2015

1

Publications

1

The effects of sale signs on consumer intentions to visit a store

Ha Kyung Lee, So–Yeon Yoon, Ji Yeon Lee et al. · Journal of Global Fashion Marketing · 2015 · 13 citations

Customer Satisfaction, Consumer Intentions, Consumer Attention +20

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