Concepedia

Ram Manohar Vikas

RM

4

Publications

212

Citations

4

H-Index

2007

Active since

Affiliations

Gandhi Medical College(Current)

Ram Manohar Vikas is an author at Gandhi Medical College specializing in consumer research, economics, and marketing.

Top concepts

EconomicsMarketingConsumer ResearchBusinessManagementConsumer CultureConsumer BehaviorHealthSocialismHealth Equity

Publications per year

2007–2015

4

Publications

4

Status, Caste, and Market in a Changing Indian Village

Ram Manohar Vikas, Rohit Varman, Russell W. Belk · Journal of Consumer Research · 2015 · 99 citations

Freedom and Consumption: Toward Conceptualizing Systemic Constraints for Subaltern Consumers in a Capitalist Society

Rohit Varman, Ram Manohar Vikas · Consumption Markets & Culture · 2007 · 55 citations

Capitalist Society, Consumer Research, Elitist Privilege +17

Rising Markets and Failing Health: An Inquiry into Subaltern Health Care Consumption under Neoliberalism

Rohit Varman, Ram Manohar Vikas · Journal of Macromarketing · 2007 · 44 citations

Health Reform, Healthcare Provision, Consumer Research +21

Erasing Futures: Ethics of Marketing an Intoxicant to Homeless Children

Ram Manohar Vikas, Rohit Varman · Consumption Markets & Culture · 2007 · 14 citations

Economics, Substance Use, Consumer Culture +14

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