Concepedia

Brian Kee Mun Wong

BK

12

Publications

627

Citations

11

H-Index

2011

Active since

Affiliations

University of Malaya(Current)

University of Wollongong Malaysia

Brian Kee Mun Wong is an author at University of Malaya specializing in business, destination marketing, and tourism.

Top concepts

BusinessTourismDestination MarketingMarketingPublic HealthCustomer SatisfactionHealth Services ResearchSociologyHousingNursing

Publications per year

2011–2021

12

Publications

12

Retirement motivation among ‘Malaysia My Second Home’ participants

Brian Kee Mun Wong, Ghazali Musa · Tourism Management · 2013 · 101 citations

Retirement Motivation, Sociology, Motivation +2

Malaysia my second home: The influence of push and pull motivations on satisfaction

Brian Kee Mun Wong, Ghazali Musa, Azni Zarina Taha · Tourism Management · 2017 · 96 citations

Pull Motivations, Customer Satisfaction, Life Satisfaction +7

The future of health tourism in the industrial revolution 4.0 era

Brian Kee Mun Wong, Sarah Alia Sa’aid Hazley · Journal of Tourism Futures · 2020 · 90 citations · Full text

Tourism Management, Medical Tourism, Health Tourism +18

How Satisfied are Inbound Medical Tourists in Malaysia? A Study on Private Hospitals in Kuala Lumpur

Ghazali Musa, Dharmesh R. Doshi, Brian Kee Mun Wong et al. · Journal of Travel & Tourism Marketing · 2012 · 89 citations

Customer Satisfaction, Quality Of Life, Tourism Management +21

Medical Tourism Destination SWOT Analysis: A Case Study of Malaysia, Thailand, Singapore and India

Brian Kee Mun Wong, Peramarajan Velasamy, Tengku Nuraina Tengku Arshad · SHS Web of Conferences · 2014 · 65 citations · Full text

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