Concepedia
Statistics
Publications
2
Citations
23
H-Index
Active since
2021
Sungguh Ponten Pranata is an author specializing in brand equity, customer satisfaction, and brand strategy.
Top concepts
TourismBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessCustomer SatisfactionDestination MarketingBrand Loyalty
Publications per year
2021–2023
Analysis of Brand Awareness and Brand Image Strategies on Lake Toba Tourists' Interest through the F1H20 Power Boat Digital Marketing Strategy in Balige, North Tapanuli
Sungguh Ponten Pranata, Anggiat Sinaga · Journal of Business Management and Economic Development · 2023 · 12 citations · Full text
Brand Image Strategies, Customer Satisfaction, Digital Marketing +19
The Role of Brand Trust in Mediating Brand Image Towards Loyalty of Visitors in Lake Toba
Emma Novirsari, Sungguh Ponten Pranata · Journal of Social Science · 2021 · 11 citations · Full text
Customer Satisfaction, Tourism Management, Tourist Experience +15
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