Concepedia

Chevy Herli Sumerli A

CH

2

Publications

39

Citations

2

H-Index

2023

Active since

Affiliations

Universitas Pasundan(Current)

Chevy Herli Sumerli A is an author at Universitas Pasundan specializing in management, customer satisfaction, and marketing.

Top concepts

BusinessMarketingManagementCustomer SatisfactionEconomicsTechnologyAdvertisingBrand AwarenessConsumer BehaviorConsumer Research

Publications per year

2023–2023

2

Publications

2

Hanan Catering's Instagram promotions, pricing, and menu variety influence consumer purchasing decisions in Bandung

I Nyoman Tri Sutaguna, Chevy Herli Sumerli A, Geofakta Razali et al. · International Journal of Economics and Management Research · 2023 · 25 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +17

Measurement Analysis of the Level of E-Commerce Adoption Readiness in SMEs Using Technology Readiness Index Method

Sulistyowati Sulistyowati, Haniwijaya Pahlawansah, Chevy Herli Sumerli A et al. · Jurnal Sistim Informasi dan Teknologi · 2023 · 14 citations · Full text

Customer Satisfaction, Technology Acceptance Model, E-commerce Adoption +12

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