Magdalena Kalińska-Kula

Virtual influencers as an emerging marketing theory: A systematic literature review

Anna Łaszkiewicz, Magdalena Kalińska-Kula · International Journal of Consumer Studies · 2023 · 105 citations

Social Sciences, Communication, Marketing +9

Internal employer branding as a way to improve employee engagement

Iwona Staniec, Magdalena Kalińska-Kula · Problems and Perspectives in Management · 2021 · 29 citations · Full text

Management, Human Resource Management, Organizational Behavior +13

Employer Branding and Organizational Attractiveness: Current Employees’ Perspective

Magdalena Kalińska-Kula, Iwona Staniec · EUROPEAN RESEARCH STUDIES JOURNAL · 2021 · 28 citations · Full text

Business, Marketing, Organizational Behavior +14

The Study of Emotional Effects of Digitalised Work: The Case of Higher Education in the Sustainable Development

Iwona Staniec, Dominika Kaczorowska–Spychalska, Magdalena Kalińska-Kula et al. · International Journal of Environmental Research and Public Health · 2022 · 19 citations · Full text

Social Sciences, Organizational Behavior, Psychology +12

The need to work from home in higher education during the first phase of COVID-19: Employee productivity, autonomy, work relationships, job satisfaction and well-being

Iwona Staniec, Dominika Kaczorowska–Spychalska, Magdalena Kalińska-Kula et al. · JOURNAL OF INTERNATIONAL STUDIES · 2023 · 16 citations · Full text

Management, Higher Education, Organizational Behavior +17