Concepedia

Lester Guest

LG

Statistics

Publications

7

Citations

389

H-Index

7

Active since

1942

Affiliations

Pennsylvania State University(Current)

Lester Guest is an author at Pennsylvania State University specializing in business, marketing, and brand associations.

Publications per year

1942–1964

7

Publications

7

A study of brand loyalty.

Lester Guest · Journal of Applied Psychology · 1944 · 101 citations

, , +12

Brand loyalty—twelve years later.

Lester Guest · Journal of Applied Psychology · 1955 · 98 citations

, , +7

Brand loyalty revisited: A twenty-year report.

Lester Guest · Journal of Applied Psychology · 1964 · 66 citations

, , +14

The genesis of brand awareness.

Lester Guest · Journal of Applied Psychology · 1942 · 53 citations

, , +12

The public's attitudes toward psychologists.

Lester Guest · American Psychologist · 1948 · 37 citations

, , +5

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