Concepedia

Chenyue Feng

CF

Statistics

Publications

2

Citations

228

H-Index

2

Active since

2015

Affiliations

Tsinghua University(Current)

Chenyue Feng is an author at Tsinghua University specializing in interactive marketing, management, and brand awareness.

Top concepts

ManagementInteractive MarketingArtsDesignMarketingTechnologyAdvertisingEngineeringSocial MediaCommunication

Publications per year

2015–2016

2

Publications

2

Branding with social media: User gratifications, usage patterns, and brand message content strategies

Qin Gao, Chenyue Feng · Computers in Human Behavior · 2016 · 210 citations

Marketing, User Gratifications, Social Media +11

Exploring interactive style and user experience design for social web of things of Chinese users: A case study in Beijing

Pei‐Luen Patrick Rau, Eva Huang, Mao Mao et al. · International Journal of Human-Computer Studies · 2015 · 18 citations

Experience Design, Visual Design, Interactive Style +15

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