Concepedia

Cuneyd Kaya

CK

2

Publications

117

Citations

2

H-Index

2012

Active since

Affiliations

Carnegie Mellon University(Current)

The University of Texas at Dallas

Cuneyd Kaya is an author at Carnegie Mellon University specializing in digital marketing, consumer decision making, and interactive marketing.

Top concepts

ArtsBusinessMarketingManagementAdvertisingCommunicationMedia IndustriesConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2012–2013

2

Publications

2

How Video Rental Patterns Change as Consumers Move Online

Alejandro Zentner, Michael D. Smith, Cuneyd Kaya · Management Science · 2013 · 103 citations · Full text

Consumer Uncertainty, Digital Marketing, Consumer Study +23

Bricks, Clicks, Blockbusters, and Long Tails: How Video Rental Patterns Change as Consumers Move Online

Alejandro Zentner, Michael D. Smith, Cuneyd Kaya · SSRN Electronic Journal · 2012 · 14 citations · Full text

Rows per page

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