Santhiya Ramasamy is an author at Universiti Sains Malaysia specializing in consumer research, behavioral decision making, and value theory.
Top concepts
HealthBrandingBusinessMarketingManagementPersuasionValue TheoryBrand StrategyBrand ManagementConsumer Culture
Publications per year
2020–2020
1
1
Santhiya Ramasamy, Karpal Singh Dara Singh, Azlan Amran et al. · Corporate Social Responsibility and Environmental Management · 2020 · 39 citations · Full text
Consumer Uncertainty, Behavioral Decision Making, Consumer Study +20
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