Brent L. Rollins

Statistics

Publications

Citations

176

H-Index

Active since

2010

Affiliations

Philadelphia College of Osteopathic Medicine(Current)

University of Georgia

California Northstate University

Ohio Northern University

Brent L. Rollins is an author at Philadelphia College of Osteopathic Medicine specializing in marketing, advertising psychology, and advertising persuasion.

Publications per year

2010–2020

Publications

Disease-specific direct-to-consumer advertising of pharmaceuticals: An examination of endorser type and gender effects on consumers' attitudes and behaviors

Nilesh S. Bhutada, Brent L. Rollins · Research in Social and Administrative Pharmacy · 2015 · 35 citations

Business, Marketing, Marketing Management +16

Impact of Animated Spokes-Characters in Print Direct-to-Consumer Prescription Drug Advertising: An Elaboration Likelihood Model Approach

Nilesh S. Bhutada, Brent L. Rollins, Matthew Perri · Health Communication · 2016 · 28 citations

Business, Communication, Marketing +17

Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements

Brent L. Rollins, Nilesh S. Bhutada · International Journal of Pharmaceutical and Healthcare Marketing · 2014 · 25 citations

Business, Health Behavior, Marketing +12

A Pharmacy Business Management Simulation Exercise as a Practical Application of Business Management Material and Principles

Brent L. Rollins, Rahul Gunturi, Donald L. Sullivan · American Journal of Pharmaceutical Education · 2014 · 22 citations · Full text

Pharmacy, Business Administration, Pharmacy Practice +10

Assessment of pharmacy students' perceived business management knowledge: Would exclusion of business management topics be detrimental to pharmacy curricula?

Brent L. Rollins, Kimberly Broedel-Zaugg, James Reiselman et al. · Currents in Pharmacy Teaching and Learning · 2012 · 16 citations

Pharmacy, Pharmacy Practice, Pharmacy Administration +3

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