Concepedia

Author

Wai-Yee Lee

Royal Holloway University of London

Also Known As

Wai-Yee Lee

5

Publications

64

Citations

3

H-Index

20

Concepts

All Affiliations

Royal Holloway University of London
WL

About

Wai-Yee Lee is an author at Royal Holloway University of London specializing in brand management, brand development, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Arts

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Business

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56

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Management

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56

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Communication

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Culture

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Wai-Yee Lee

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1

Publications

56

Citations

1

H-Index

YearCitations

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