Won Young Chung

Changes in consumption patterns during the COVID-19 pandemic: Analyzing the revenge spending motivations of different emotional groups

Inyoung Park, Jieon Lee, Daeho Lee et al. · Journal of Retailing and Consumer Services · 2021 · 87 citations · Full text

Behavioral Sciences, Societal Influence, Behavioral Decision Making +10

Factors that affect consumer trust in product quality: a focus on online reviews and shopping platforms

Eunsuk Sung, Won Young Chung, Daeho Lee · Humanities and Social Sciences Communications · 2023 · 41 citations · Full text

Where should ICT startup companies be established? Efficiency comparison between cluster types

Won Young Chung, Yuri Jo, Daeho Lee · Telematics and Informatics · 2020 · 23 citations

Cluster Development, Startup Ecosystem, Business Intelligence +15

What factors affect psychological ownership when creating an avatar?: Focusing on customization and the ideal self

Won Young Chung, Doha Kim, Daeho Lee · Telematics and Informatics · 2024 · 16 citations

Social Identity, Culture, Personal Identity +14

From whom should ICT startups raise capital? The effect of ownership structure on efficiency in new ICT startups

Won Young Chung, Jae-Gil Lee, Jaeun Seo et al. · International Review of Economics & Finance · 2022 · 11 citations

Ownership Structure, Startup Ecosystem, Information Technology Management +14