Concepedia
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Publications
1
Citations
31
H-Index
Active since
1971
Tom McCullough is an author specializing in pricing strategy, cost-based pricing, and consumer response to price changes.
Publications per year
1971–1971
Unit pricing in supermarkets; alternatives, costs, and consumer reaction
Tom McCullough, D. I. Padberg · 1971 · 31 citations
Social Sciences, Business Economics, Economics +14
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