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Bryan Ho Zhen

BH

1

Publications

14

Citations

1

H-Index

2021

Active since

Affiliations

Universiti Tunku Abdul Rahman(Current)

Bryan Ho Zhen is an author at Universiti Tunku Abdul Rahman specializing in customer satisfaction, consumer decision making, and consumer research.

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Publications per year

2021–2021

1

Publications

1

The Impact of Content Marketing, Social Media Marketing and Online Convenience on Consumer Buying Decision Process

Omar Hamdan Mohammad Alkharabsheh, Bryan Ho Zhen · CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences · 2021 · 14 citations

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