Louis Yi-Shih Lo

Publications

450

Citations

H-Index

2011

Active since

Affiliations

Central Taiwan University of Science and Technology(Current)

Soochow University

Louis Yi-Shih Lo is an author at Central Taiwan University of Science and Technology specializing in management, interactive marketing, and marketing.

ORCID

Top concepts

ManagementBusinessMarketingSocial InfluenceConsumer ResearchInteractive MarketingArtsAdvertisingCommunicationConsumer Behavior

Publications per year

2011–2017

Publications

Motivation for online impulse buying: A two-factor theory perspective

Louis Yi-Shih Lo, Sheng-Wei Lin, Li-Yi Hsu · International Journal of Information Management · 2016 · 186 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Decision Making +10

Mechanisms to motivate knowledge sharing: integrating the reward systems and social network perspectives

Sheng-Wei Lin, Louis Yi-Shih Lo · Journal of Knowledge Management · 2015 · 122 citations

Collective Knowledge, Reward Systems, Social Influence +18

Evoking online consumer impulse buying through virtual layout schemes

Sheng-Wei Lin, Louis Yi-Shih Lo · Behaviour and Information Technology · 2015 · 113 citations

An approach to initiating eWOM intentions

Louis Yi-Shih Lo, Sheng-Wei Lin · Internet Research · 2017 · 18 citations

Digital Marketing, Consumer Research, Social Influence +28

The Effect of Price Presentation, Sales Restrictions, and Social Networks on Consumer EWOM Intention

Louis Yi-Shih Lo, Sheng-Wei Lin · INTERNATIONAL JOURNAL ON Advances in Information Sciences and Service Sciences · 2011 · 11 citations

Customer Satisfaction, Consumer Research, Social Influence +19

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