Concepedia

Ammar Mabkhot

AM

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Publications

1

Citations

56

H-Index

1

Active since

2022

Affiliations

Northern University of Malaysia(Current)

Ammar Mabkhot is an author at Northern University of Malaysia specializing in online consumer behavior, partial least squares regression, and influencer marketing.

Publications per year

2022–2022

1

Publications

1

The Influence of the Credibility of Social Media Influencers SMIs on the Consumers’ Purchase Intentions: Evidence from Saudi Arabia

Hashed Mabkhot, Normalisa Md Isa, Ammar Mabkhot · Sustainability · 2022 · 56 citations · Full text

Social Sciences, Marketing, Marketing Management +12

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