Lai Pooi San

Publications

Citations

H-Index

2017

Active since

Affiliations

Technical University of Malaysia Malacca(Current)

Lai Pooi San is an author at Technical University of Malaysia Malacca specializing in customer relationship management, marketing strategy, and customer satisfaction.

Top concepts

BusinessMarketingManagementService QualityBrand ManagementMotel ManagementDigital MarketingMarketing StrategyHospitality IndustryCustomer Satisfaction

Publications per year

2017–2017

Publications

Customer Relationship Management Implementation and its Implication to Customer Loyalty in Hospitality Industry

Budiono Hardjono, Lai Pooi San · Jurnal Dinamika Manajemen · 2017 · 31 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +16

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