Concepedia

Mirjam Visser

MV

2

Publications

69

Citations

2

H-Index

2015

Active since

Affiliations

Delft University of Technology(Current)

Mirjam Visser is an author at Delft University of Technology specializing in consumer behavior, management, and green marketing.

Top concepts

MarketingManagementGreen MarketingConsumer BehaviorConsumer ResearchBrandingBusinessAdvertisingCommunicationBrand Strategy

Publications per year

2015–2018

2

Publications

2

Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention

Mirjam Visser, Valentin Gattol, Rosan Helm · Sustainability · 2015 · 45 citations · Full text

Green Marketing, Consumer Research, Brand Strategy +24

Consumer buying behaviour of sustainable vacuum cleaners - Consequences for design and marketing

Mirjam Visser, Jan Schoormans, J.G. Vogtländer · Journal of Cleaner Production · 2018 · 24 citations · Full text

Green Marketing, Consumer Study, Management +8

Rows per page

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