Nur Ajeerah Othman

Publications

Citations

H-Index

2018

Active since

Affiliations

Nur Ajeerah Othman is an author at Universiti Tunku Abdul Rahman specializing in micro-influencer marketing, interactive marketing, and micro-influencers.

Top concepts

ArtsGenderMarketingSociologyManagementSocial MediaCommunicationMedia EffectsEmerging MediaGender Identity

Publications per year

2018–2019

Publications

MALE AND FEMALE SOCIAL MEDIA INFLUENCERS: THE IMPACT OF GENDER ON EMERGING ADULTS

Komathi Lokithasan, Salomi Simon, Nur Zahrawaani Jasmin et al. · International Journal of Modern Trends in Social Sciences · 2019 · 52 citations · Full text

Digital Marketing, Emerging Media, Media Innovation +26

Affective Need of ICT in Improving Business Performance among Malay Women Entrepreneur

Faradillah Iqmar Omar, Nur Ajeerah Othman, Mohd Azul Mohamad Salleh et al. · International Journal of Academic Research in Business and Social Sciences · 2018 · 10 citations · Full text

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