Concepedia
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Publications
1
Citations
27
H-Index
Active since
2010
Bik Kai is an author specializing in cross-cultural consumer behavior, intercultural differences, and individual differences.
Publications per year
2010–2010
Culture and Consumer Behaviour: Comparisons between Malays and Chinese in Malaysia
Fatt Sian, Bik Kai, Bee Chen · 2010 · 27 citations
Business, Marketing, Sociology +12
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