Lenka Vrana

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Active since

2018

Affiliations

Prague University of Economics and Business(Current)

Czech Technical University in Prague

Lenka Vrana is an author at Prague University of Economics and Business specializing in customer lifetime value prediction, business, and customer lifetime value.

ORCID

Publications per year

2018–2019

Publications

Modeling and Application of Customer Lifetime Value in Online Retail

Pavel Jasek, Lenka Vrana, Lucie Šperková et al. · Informatics · 2018 · 41 citations · Full text

Business, Marketing, Marketing Management +16

COMPARATIVE ANALYSIS OF SELECTED PROBABILISTIC CUSTOMER LIFETIME VALUE MODELS IN ONLINE SHOPPING

Pavel Jasek, Lenka Vrana, Lucie Šperková et al. · Journal of Business Economics and Management · 2019 · 30 citations · Full text

Business, Marketing, Retail Management +12

Predictive Performance of Customer Lifetime Value Models in E-Commerce and the Use of Non-Financial Data

Pavel Jasek, Lenka Vrana, Lucie Šperková et al. · Prague Economic Papers · 2019 · 13 citations · Full text

Business, Marketing, Marketing Management +14

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