Lisa Ruby Basara

Statistics

Publications

Citations

114

H-Index

Active since

1992

Affiliations

University of Mississippi(Current)

Lisa Ruby Basara is an author at University of Mississippi specializing in direct-to-consumer pharmaceutical advertising, drug advertising, and healthcare advertising.

Publications per year

1992–1996

Publications

Patient Package Insert Readability and Design

Lisa Ruby Basara, John P. Juergens · American Pharmacy · 1994 · 50 citations

Pharmacy, Pharmacy Practice, Pharmaceutical Packaging +7

The Impact of a Direct-to-Consumer Prescription Medication Advertising Campaign on New Prescription Volume

Lisa Ruby Basara · Drug Information Journal · 1996 · 47 citations

Health Professions, Marketing, Marketing Management +14

Direct-to-Consumer Advertising: Today's Issues and Tomorrow's Outlook

Lisa Ruby Basara · Journal of Drug Issues · 1992 · 17 citations

Health Professions, Marketing, Pharmacy Practice +16

1–3 of 3