Concepedia

Novandra Rhezza Pratama

NR

Statistics

Publications

3

Citations

1.6K

H-Index

3

Active since

2023

Affiliations

University of Indonesia(Current)

Novandra Rhezza Pratama is an author at University of Indonesia specializing in management, business, and digital marketing.

Top concepts

BusinessManagementMarketingDigital MarketingMarketing StrategyDesignStrategyE-businessInnovationTechnology

Publications per year

2023–2024

3

Publications

3

E-Commerce Promotional Products Selection Using SWARA and TOPSIS

Nabilla Farah Raissa Maharani, Novandra Rhezza Pratama, M. Dachyar · International Journal of Innovative Science and Research Technology (IJISRT) · 2024 · 1.5K citations · Full text

Customer Satisfaction, Online Customer Behavior, Digital Marketing +12

E-Commerce Technologies Adoption Strategy Selection in Indonesian SMEs Using the Decision-Makers, Technological, Organizational and Environmental (DTOE) Framework

Saffira Annisa Bening, M. Dachyar, Novandra Rhezza Pratama et al. · Sustainability · 2023 · 28 citations · Full text

Innovation Adoption, Business Intelligence, Digital Marketing +18

Optimization of Resource Allocation and Task Allocation with Project Management Information Systems in Information Technology Companies

Ilham Nur Pratama, M. Dachyar, Novandra Rhezza Pratama · TEM Journal · 2023 · 16 citations · Full text

Engineering, Project Scheduling, Project Management +22

1–3 of 3