Danish Mehraj

Does green brand positioning translate into green purchase intention?: A mediation–moderation model

Danish Mehraj, Ishtiaq Hussain Qureshi · Business Strategy and the Environment · 2022 · 67 citations

Business, Marketing, Marketing Management +14

Green marketing practices and green consumer behavior: Demographic differences among young consumers

Danish Mehraj, Ishtiaq Hussain Qureshi, Gurmeet Singh et al. · Business Strategy & Development · 2023 · 64 citations · Full text

Business, Marketing, Marketing Management +13

Determinants of green marketing mix in developing economies: Conceptualisation and scale validation approach

Danish Mehraj, Ishtiaq Hussain Qureshi · Business Strategy & Development · 2020 · 38 citations

Business, Marketing, Marketing Management +7

Identifying the factors of internal green marketing: a scale development and psychometric evaluation approach

Ishtiaq Hussain Qureshi, Danish Mehraj · International Journal of Manpower · 2021 · 35 citations

Business, Marketing, Marketing Management +11

Factors affecting entrepreneurial intention for sustainable tourism among the students of higher education institutions

Danish Mehraj, Muhammad Idrees ul Islam, Ishtiaq Hussain Qureshi et al. · Cogent Business & Management · 2023 · 34 citations · Full text

Business, Entrepreneurship, Entrepreneurial Education +15