Concepedia

Kit Yarrow

KY

1

Publications

46

Citations

1

H-Index

2010

Active since

Affiliations

O’Donnell Associates(Current)

Kit Yarrow is an author at O’Donnell Associates specializing in language studies, brand awareness, and culture change.

Top concepts

Publications per year

2010–2010

1

Publications

1

Gen BuY: How Tweens, Teens, and Twenty‐somethings Are Revolutionizing Retail

Kit Yarrow · Journal of Consumer Marketing · 2010 · 46 citations

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