Concepedia
Statistics
Publications
3
Citations
105
H-Index
Active since
1983
Affiliations
Virginia Tech(Current)
North Carolina State University
Brian J. Mills is an author at Virginia Tech specializing in health policy, advertising, and marketing communication.
Top concepts
MarketingManagementAdvertisingHealth PolicyConsumer ResearchRisk CommunicationMarketing CommunicationPersuasionCommunicationPublic Health
Publications per year
1983–2002
Effects of stocking and feeding rates on experimental pond production of the crayfish Cherax destructor clark (Decapoda: Parastacidae)
Brian J. Mills, Philip McCloud · Aquaculture · 1983 · 74 citations
Experimental Pond Production, Aquatic Food System, Fish Farming
The Effects of Print Format in Direct-To-Consumer Prescription Drug Advertisements on Risk Knowledge and Preference
Michael S. Wogalter, Tonya L. Smith‐Jackson, Brian J. Mills et al. · Drug Information Journal · 2002 · 19 citations
Risk Knowledge, Risk Communication, Advertising +10
Application of Cognitive Principles to the Design of Direct-to-Consumer Advertising of Prescription Medications
Michael S. Wogalter, Corinna S. Paine, Brian J. Mills et al. · Proceedings of the Human Factors and Ergonomics Society Annual Meeting · 1999 · 12 citations
Behavioral Decision Making, Targeted Advertising, Consumer Research +23
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