Rodrigo Elías Zambrano

Gen Z’s Motivations towards Sustainable Fashion and Eco-Friendly Brand Attributes: The Case of Vinted

Isabel Palomo-Domínguez, Rodrigo Elías Zambrano, Víctor Álvarez Rodríguez · Sustainability · 2023 · 53 citations · Full text

Engineering, Digital Marketing, Consumer Study +26

Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective

Gloria Jiménez-Marín, Rodrigo Elías Zambrano, Araceli Galiano Coronil et al. · International Journal of Environmental Research and Public Health · 2020 · 30 citations · Full text

Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management

Rodrigo Elías Zambrano, Gloria Jiménez-Marín, Araceli Galiano Coronil et al. · International Journal of Environmental Research and Public Health · 2021 · 26 citations · Full text

Nutrition, Consumer Research, Social Marketing +23

Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis

Gloria Jiménez-Marín, Rodrigo Elías Zambrano, Araceli Galiano Coronil et al. · Energies · 2021 · 24 citations · Full text

Customer Experience, Customer Satisfaction, Energy Efficiency +17

Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain

Araceli Galiano Coronil, Gloria Jiménez-Marín, Rodrigo Elías Zambrano et al. · Frontiers in Psychology · 2021 · 18 citations · Full text

Sustainable Development, Social Marketing, Political Process +23