Concepedia

Arpan Bumb

AB

4

Publications

86

Citations

4

H-Index

2020

Active since

Affiliations

Birla Institute of Technology and Science, Pilani(Current)

Arpan Bumb is an author at Birla Institute of Technology and Science, Pilani specializing in communication, interactive marketing, and content analysis.

ORCID

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Publications per year

2020–2022

4

Publications

4

The Challenges Faced in Technology-Driven Classes During COVID-19

Sangeeta Sharma, Arpan Bumb · International Journal of Distance Education Technologies · 2020 · 33 citations · Full text

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Femluencing: Integration of Femvertising and Influencer Marketing on Social Media

Sangeeta Sharma, Arpan Bumb · Journal of Interactive Advertising · 2022 · 25 citations

, , +18

Role Portrayal of Women in Advertising: An Empirical Study

Sangeeta Sharma, Arpan Bumb · Journal of international women's studies · 2021 · 18 citations · Full text

Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis

Sangeeta Sharma, Arpan Bumb · Journal of Global Marketing · 2021 · 10 citations

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