Concepedia

Hadeer Hammad

HH

Statistics

Publications

2

Citations

71

H-Index

2

Active since

2014

Affiliations

German University in Cairo(Current)

Hadeer Hammad is an author at German University in Cairo specializing in advertising, consumer behavior, and management.

ORCID

Top concepts

Publications per year

2014–2019

2

Publications

2

Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt

Hadeer Hammad, Noha El‐Bassiouny, Pallab Paul et al. · Journal of Islamic marketing · 2014 · 39 citations

, , +22

Status and sustainability

Hadeer Hammad, Viola Muster, Noha El‐Bassiouny et al. · Journal of Fashion Marketing and Management · 2019 · 32 citations

, , +25

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