Concepedia
Statistics
Publications
1
Citations
27
H-Index
Active since
1990
Andrea Groeppel is an author specializing in cluster analysis, consumer buying behavior, and business.
Publications per year
1990–1990
An investigation of experience-orientated consumers in retailing
Andrea Groeppel, Brian Bloch · The International Review of Retail Distribution and Consumer Research · 1990 · 27 citations
Business, Marketing, Retail Management +16
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