Concepedia

Ebha Garg

EG

1

Publications

14

Citations

1

H-Index

2018

Active since

Affiliations

Dayalbagh Educational Institute(Current)

Ebha Garg is an author at Dayalbagh Educational Institute specializing in brand equity, brand authority, and business.

Top concepts

BusinessMarketingManagementBrand EquityBrand AuthorityBrand AwarenessBrand ManagementConsumer ResearchCustomer Satisfaction

Publications per year

2018–2018

1

Publications

1

Branding effectiveness measurement in non-profit environment

Ebha Garg, Sanjeev Swami, Sunita Kumari Malhotra · Journal of Advances in Management Research · 2018 · 14 citations

Customer Satisfaction, Brand Identity, Brand Equity +11

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