Concepedia

Ayesha Farooq

AF

1

Publications

14

Citations

1

H-Index

2023

Active since

Affiliations

Aligarh Muslim University(Current)

Ayesha Farooq is an author at Aligarh Muslim University specializing in marketing management, marketing insights, and consumer behavior.

Top concepts

BrandingBusinessMarketingManagementBrand StrategyBrand ManagementConsumer BehaviorConsumer ResearchCrisis ManagementMarketing Insights

Publications per year

2023–2023

1

Publications

1

Modelling of consumer challenges and marketing strategies during crisis

Irna Ishrat, Mohammad Hasan, Ayesha Farooq et al. · Qualitative Market Research An International Journal · 2023 · 14 citations

Marketing Analytics, Consumer Study, Crisis Management +18

Rows per page

1–1 of 1