Concepedia
Statistics
Publications
2
Citations
42
H-Index
Active since
2020
Martinus Sony Erstiawan is an author specializing in advertising effectiveness, brand management, and brand equity.
Top concepts
BrandingBusinessMarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessBrand ManagementMobile Marketing
Publications per year
2020–2021
Inovasi Produk, Kreatifitas Iklan Dan Brand Trust Mendorong Keputusan Pembelian
Rudi Santoso, Martinus Sony Erstiawan, Angen Yudho Kusworo · JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS · 2020 · 32 citations · Full text
Consumer Uncertainty, Digital Marketing, Consumer Study +25
STRATEGI PENGEMBANGAN WISATA PARALAYANG DI KOTA BATU
Achmad Yanu Alif Fianto, Martinus Sony Erstiawan, Rudi Santoso · Majalah Ekonomi · 2021 · 10 citations · Full text
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