Concepedia

Antonius Felix

AF

2

Publications

76

Citations

2

H-Index

2023

Active since

Affiliations

University of Bunda Mulia(Current)

Antonius Felix is an author at University of Bunda Mulia specializing in consumer engagement, customer satisfaction, and interactive marketing.

Top concepts

BusinessMarketingE-commerceManagementCommunicationUser ExperienceConsumer ResearchMarketing StrategyConsumer EngagementCustomer Satisfaction

Publications per year

2023–2023

2

Publications

2

Analysis of Key Factors for Improved Customer Experience, Engagement, and Loyalty in the E-Commerce Industry in Indonesia

Antonius Felix, Glisina Dwinoor Rembulan · Aptisi Transactions On Technopreneurship (ATT) · 2023 · 64 citations · Full text

Customer Experience, Customer Satisfaction, E-commerce +17

DIGITAL TRANSFORMATION AND THE CUSTOMER EXPERIENCE: ENHANCING ENGAGEMENT AND LOYALTY

Antonius Felix, Glisina Dwinoor Rembulan · Entrepreneur Jurnal Bisnis Manajemen dan Kewirausahaan · 2023 · 12 citations · Full text

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