Concepedia
Statistics
Publications
1
Citations
18
H-Index
Active since
1959
Richard L. D. Morse is an author specializing in behavioral sciences, consumer research, and consumer decision making.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBehavioral ScienceConsumer PerceptionConsumer PreferencesConsumer Decision Making
Publications per year
1959–1959
Consumer Behavior: Research on Consumer Reactions
Richard L. D. Morse, Lincoln Clark · Southern Economic Journal · 1959 · 18 citations
Consumer Preferences, Consumer Decision Making, Behavioral Sciences +8
1–1 of 1