Helen Arce Salazar

Publications

265

Citations

H-Index

2012

Active since

Affiliations

Fontys University of Applied Sciences(Current)

Helen Arce Salazar is an author at Fontys University of Applied Sciences specializing in behavioral decision making, experimental economics, and consumer decision making.

ORCID

Top concepts

BusinessEconomicsMarketingManagementConsumer ChoiceSocial BehaviorSocial InfluenceConsumer BehaviorConsumer ResearchBehavioral Science

Publications per year

2012–2015

Publications

Social influence on sustainable consumption: evidence from a behavioural experiment

Helen Arce Salazar, L.A.G. Oerlemans, Saskia van Stroe‐Biezen · International Journal of Consumer Studies · 2012 · 235 citations

Sustainable Consumption, Behavioral Decision Making, Consumer Study +20

Do We Follow the Leader or the Masses? Antecedents of the Willingness to Pay Extra for Eco‐Products

Helen Arce Salazar, L.A.G. Oerlemans · Journal of Consumer Affairs · 2015 · 30 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +19

Rows per page

1–2 of 2