Concepedia

Jinyang Yu

JY

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Publications

1

Citations

65

H-Index

1

Active since

2022

Affiliations

Ningbo University(Current)

Jinyang Yu is an author at Ningbo University specializing in advertising, customer satisfaction, and marketing communication.

Top concepts

MarketingManagementAdvertisingCommunicationBrand AwarenessConsumer BehaviorConsumer ResearchCustomer SatisfactionMarketing Communication

Publications per year

2022–2022

1

Publications

1

Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators

Dawei Liu, Jinyang Yu · Information Technology and Management · 2022 · 65 citations · Full text

Customer Satisfaction, Online Customer Behavior, Advertising +11

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